visibility. Links pointing to a new website can get it indexed and help
it to start ranking for low to medium competition long tail
These keywords will send visitors searching for information on a
specific topic to your website and allows you gain a new reader or make
some money from whatever affiliate program or ad scheme you are running.
I’ve recently set up several websites for some friends and link
building was my main concern because I needed links for the webpages to
be indexed and start showing up in the search engine.
I’ve previously written about the best
way to get traffic for new websites and this article complements
that by focusing on ways you can use to quickly acquire some links that
will help your website.
15 Link Building Strategies for New Websites
This collection of link building tips are likely to guarantee
that you will receive free links from already established websites.
This differs from content-oriented development strategies which hope to
gradually attract natural editorial links.
These link building tips focus more on targeted link placement or link
insertion, whereby you are likely to control the specific
anchor text used. Some of them include agreements made with others and
others involve one-way action on your part.
- Submit your site to Web Directories. This is a
pretty monotonous process that can get you several hundred backlinks if
you have the time. An alternative would be to hire a manual directory
submitter. Here’s a list of web
directories you can use. You can also find some blog directories here.
- Submit Press Releases to PR sites. A basic press
release about your website’s launch can be released to several PR
websites, who will distribute it to various online news outlets. A good
way to get a free link. I recommend using PRWeb
- Reciprocal Links with Similar Websites. Its
important to pick sites that are of high relevance so you’ll not only
get links but traffic. Reciprocal linking can be useful from the
beginning but don’t overdo it. You can find link partners by emailing
them directly or searching through webmaster forums.
- Squidoo Lenses. A Squidoo lens is fairly easy
to create. It only takes around 15 minutes to set up one fully and
you’ll be able to insert a bunch of anchor text links to your website
along with your feed content. Hubpages is another similar site you can
- Article Submissions. Create a short article on your
niche topic and submit it to article directories for a backlink and
some traffic. You might get more links if your article is picked up and
published on other websites. Here is a
list of article directories, sorted by Alexa and PageRank.
- Social Media Profiles. There a whole bunch of
social websites online which allow you to insert a link to your website
on the profile page. Sign up for some of them, preferably using a
username and avatar that brands your business or you as a person. This
might come in useful when you decide to promote your site via the social
website in the future.
- Social Bookmarking/Voting Websites. Certain social
voting websites like Netscape or Digg are often crawled by search
engines and their links do help to get a website indexed. 3spots has the
biggest list of social
voting and bookmarking websites I’ve seen so far.
- Forum Signatures. Sign up for some forums in your
niche and start contributing to ongoing discussions. Insert a link to
the homepage or some inner pages of your site.
- Create a Tool, Theme or Widget. Pay a designer to
come up with an add-on application or template that is related to a
specific social network, popular website or platform. Include a credit
link that points back to your designated website.
- Blogs on Other Blog Platforms. Use existing blogs
you have on other blog networks. Or set up different versions of your
blog on different blog networks like Wordpress.com, Blogger and Xanga.
Link to specific webpages on your website.
- Comment on Other Blogs. Start commenting on
relevant and popular sites in your niche. Don’t just spam for links but
focus on building a relationship with other bloggers as well. Write a
relevant comment and try to avoid using keyword names or signature
- Guest posting on other blogs. Like article and
press releases, this one involves having readily available content you
can send out to certain blogs in your niche. This is great for getting
relevant links and traffic.
- Hold Contests. Some websites often offer contests
in a bid to attract anchor text links from bloggers. An example is this iPhone giveaway on Gary Lee’s
site. Contests allow you to determine the specific anchor text but its
possible that too many links using the designated keyword may harm your
- Collaborative Projects. You may need to develop an
article specifically for a writing project, blog carnival or meme but it
will usually get you a couple of backlinks, depending on the number and
generosity of the participants involved.
- Offer your Expertise. This will apply if you have a
specific skill set such as web design, copywriting, translation or SEO.
Write to an established website and offer to revamp/optimize their
website in return for a mention or credit link on a webpage. This offers
excellent branding, particularly if your offer is picked up by a
website with a decent audience.
This list is by no means comprehensive but are just some of the
off-site methods I use to build links for very new websites. After I get
a bunch of links, I’ll usually focus on niche networking and
the development of exceptional
content that’ll help to rapidly build a readership.
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